Word Of Mouth Marketing

It's something that is "sweeping" the marketing world. People are so excited that they have discovered this amazing idea. People are holding conventions and starting groups coming up with cool acronyms.

WORD OF MOUTH!

After attempting many times to read The Secrets of Word-of-Mouth Marketing by George Silverman I realized why it was so hard for me to read. Marketing folks are now "harnessing" and giving more power to word of mouth than ever before. Well the any Public Relations person we would all scream at once, It's about time people!!!!

There doesn't need to be, as according to G. Silverman a VPWOM, why would you do that when

Publish Post

you have a public relationship person? Lets not be silly folks. It's good that Marketers are seeing this as a marketing component (as it has always been) but isn't that a matter of public imaging? Of course you want good WOM, every business does... I don't need a book to explain that to me. This book was beneficial for different strategies of elevating awareness of your brand how to set things up.

Although it's not be titled as word of mouth all the time (sometimes is has been) I'd personally like to welcome marketers to public relations. We have been needing to meet for a while.